Increase Customer Satisfaction

Easily deliver rich, relevant content

–Quickly develop, update rich content sites
–Increase relevancy, build loyalty with content personalization tools
–Implement easy-to-use pre-built navigation engines

Improve customer experience

–Identify customer trends and improve targeting with data-mining tools
–Create and track more effective promotions
–Easily manage millions of products
–Improve site dependability, response time and security

Now let’s look at the value that Microsoft's Internet Business solutions provides. First we will talk about improving your return on customer centricity. IBS's Internet Business solutions allow you to increase relevancy and build loyalty with personalization tools using a combination of Commerce Server and Content Management Server. Commerce Server allows you to actually target segment users. That means you can direct content, direct mail, campaigns and ads based on the user’s profile.

For instance, say you have a customer who is interested in bikes. A bike ad is more relevant for that user than any other kind of ad – and you can serve that up with IBS's Internet Business solutions. You can also target content to the actual person using personalized content objects that leverage CMS’s publishing capabilities and Commerce Server’s user profiles.

Consumer pains:

• Difficult to find what I want
• Doesn’t know who I am and my interests
• Unreliable, security concerns
• Poor service response

Personalization tools allow your company to build stronger, more compelling relationships with customers by connecting with them in a way that is meaningful, relevant and useful to them.

•Create explicit business rules to target content (ads, information, discounts, direct mail) to specific users
• Manage complex content selection decisions via a scoring framework
• Advertising
• Product discounts
• Direct Mail campaigns
• Personalized content via Content Selection Framework
• Flexible, easy-to-use campaign management interface

Profile Customers and Trading Partners

Understand customers and partners with the flexible profiling system that leverages existing data sources and establishes secure authentication for membership management

Targeting System

• Expression Builder – modify business rules
• Predictor – inter-relationships among products
• Segmentation – identify groups of visitors
• Direct Mail – directly contact your users

Product Catalog System

• Import/export from existing data sources
• Build custom catalogs: special pricing for groups of users
• Integrated searching capabilities
• Easy-to-use interface for managing products
• Discounts, promotions and merchandising
• Exchange catalogs with trading partners via Biztalk
• Modify items and/or pricing
• Add attributes
• Re-organize hierarchy

Easily manage millions of products

To customize procurement, IBS Internet Business solutions allow you to:
• Create, organize and manage your catalog of products and related merchandising
• Easily set up custom catalogs for groups of users
• Merchandizing and buying capabilities enable cross-selling, up-selling, discounts, ads
• Tax and payment processing capabilities are available through partners
• Data-mining tools allow your organization to identify key customer trends and patterns, and to improve targeting.

This allows your company to better manage its products, better integrate partners, build custom catalogs, etc.

Enable collaboration

Better manage relationships with customers and partners
Enable collaboration between customers, partners and employees with a single toolset
Provide integration with your extranet
Increase revenue with merchandizing, buying capabilities
Enable cross-selling, up-selling, discounts, ads
Expand Internet presence with transactional capabilities

IBS Internet Business solutions also allow you to identify customer trends and improve targeting with data mining tools. And as we talked about before SQL Server has a lot of those, has that capability with OLAP. And by looking at trends you can make more effective promotions and through Commerce Server you can manage millions of products very easily and you can actually create flexible custom catalogs, so all these points together enhance user experience.

How?

• Personalization tools allow your company to build a stronger relationship with customers by connecting with them in a way that is meaningful, relevant and useful to them.
• Merchandizing and buying capabilities enable cross-selling, up-selling, discounts, ads
• Tax and payment processing capabilities are available through partners
• Data-mining tools allow your organization to identify key customer trends and patterns,
and to improve targeting. This allows your company to better manage its products, better integrate partners, build custom catalogs, etc.